Talent management
Public Relations & People.
We are a talent management agency built around people, culture and the power of meaningful connections. Since 2019, we have represented and developed talent while creating strategic partnerships between creators and brands across Mexico and internationally.
We bring people & brands together, building real partnerships with real voices.
We combine talent representation, influencer marketing, public relations and strategic campaign management to create collaborations that go beyond content. From identifying the right talent to developing tailored strategies and bringing every detail to life, we work alongside brands and creators throughout the entire process.
Our approach is personal, strategic and constantly evolving. We believe the right collaboration can create more than visibility — it can build relationships, open new opportunities and shape what comes next.
Creators represented in Mexico and abroad.
Real partnerships between creators and brands.
Tailored strategies, every detail covered.
About the founder
Founder & CEO, PRPL Management
Gonzalo De la Torre is an entrepreneur and the founder of PRPL Management, one of Mexico’s talent management and influencer marketing agencies. With a vision focused on growth, innovation, and building long-term relationships, he has developed an ecosystem that connects talent, brands, creativity, and entertainment.
He currently leads PRPL alongside a team of more than 20 people and a network of over 100 talents, representing and working with creators such as Eugenia Rodríguez, Adrián Garza, Roberto Gallegos, and Aldo de Nigris, among others. Under his leadership, PRPL has collaborated with brands including Viva Aerobus, Gucci, La Roche-Posay, Amstel Ultra, and Porsche.
In addition to PRPL, Gonzalo is a partner at Grupo Inmer, a holding company that brings together five businesses specializing in marketing, entertainment, creative production, and experiential activations.
His leadership approach is rooted in entrepreneurship, innovation, and building a strong company culture, with a direct and strategic vision of how to create businesses that evolve alongside the industry.
We connect brands with talent.
Every campaign starts with an idea, but bringing it to life requires strategy, talent, and well-coordinated execution. At PRPL Management, we guide brands throughout the entire process, aligning their objectives with the right talent and managing every stage of the collaboration.
Every collaboration starts with an initial inquiry. We receive your brief and learn about your campaign objectives, brand needs, budget, and timeline.
We analyze what the brand aims to achieve through the campaign and identify the type of talent, content, and strategy that can help reach those goals.
We identify and recommend the profiles that best align with the campaign, considering their content, audience, style, and brand affinity.
We present a tailored proposal featuring the selected talent, content formats, deliverables, and collaboration terms.
Once the proposal is approved, we manage communication between the brand and talent, contracts, timelines, deliverables, and all the details needed to bring the campaign to life.
We oversee every stage of the campaign through publication, tracking deliverables and ensuring everything is executed according to the agreed terms.
Questions
We specialize in talent representation and development, influencer marketing campaigns, public relations, events, brand collaborations, content creation, and communication strategies.
PRPL Management was founded in 2019.
We work with talent from different cities across Mexico and develop campaigns with national and international reach. Availability depends on the project and each brand’s needs.
We represent content creators across a variety of categories, including lifestyle, fashion, beauty, fitness, food, travel, wellness, entertainment, and entrepreneurship.
We have offices in Monterrey, Nuevo León, and a presence in Mexico City. From both locations, we work with talent, brands, and projects across Mexico and internationally.
Yes. We develop tailored strategies for each project and seek collaboration opportunities that respond to each brand’s needs.
PRPL operates mainly in Monterrey and Mexico City, with projects and collaborations across Mexico and other markets.
At PRPL, we’re always looking for new people, ideas and opportunities to create meaningful collaborations.
Whether you’re a talent looking to join our roster, a brand interested in working with our creators, or a professional who wants to collaborate with PRPL, we’d love to hear from you.
Let’s create something together.